A delegation of social media influencers and content creators from ten countries visited Odisha from April 16 to 19, 2026, as part of a curated cultural outreach initiative. The program, organized by India’s Ministry of External Affairs in collaboration with the Odisha Government’s Information and Public Relations Department, concluded successfully with participants expressing deep appreciation for the state’s heritage and hospitality.
Diverse Delegation from Across Asia
The visiting team included influencers from Bhutan, Cambodia, Laos, Malaysia, Mongolia, Myanmar, Nepal, Singapore, Thailand, and Vietnam. The group comprised travel bloggers, food and lifestyle influencers, wellness experts, heritage researchers, and documentary filmmakers. Their visit aimed to provide firsthand exposure to Odisha’s cultural legacy as well as its modern development initiatives.
Exploring Ancient Heritage at Khandagiri and Udayagiri
During their stay, the delegation visited the historic Khandagiri and Udayagiri caves, gaining insights into the ancient Kalinga civilization and the rich traditions of Jainism. The intricate rock-cut architecture and historical significance of these sites left a lasting impression on the visitors.
Showcasing Skill Development and Innovation
The influencers also toured the World Skill Center in Bhubaneswar, where they observed advanced training programs aligned with international standards. Demonstrations in fields such as construction technology, mechatronics, virtual reality-based learning, and beauty and wellness training provided them with a glimpse into Odisha’s focus on skill development and innovation.
Experiencing Traditional Art at Raghurajpur
A highlight of the visit was the trip to Raghurajpur, Odisha’s renowned heritage crafts village. The delegation witnessed live demonstrations of traditional art forms, including Pattachitra painting and palm leaf engraving. Interactions with local artisans offered deeper understanding of the state’s rich artistic traditions.
Marvel at the Architectural Splendor of Konark
The group also explored the iconic Konark Sun Temple, admiring its chariot-shaped structure, intricate carvings, and historical importance. The monument’s architectural brilliance and its association with sun worship fascinated the visitors.
Influencers Praise Odisha’s Hospitality
Sharing their experiences, the influencers described their Odisha visit as inspiring and memorable. They expressed admiration for the state’s culture, traditions, cuisine, and the warmth of its people. Many participants said they look forward to promoting Odisha’s heritage globally through their digital platforms.
Successful Coordination Ensures Impactful Visit
The program was conducted under the supervision of Anuj Kumar Das Pattnaik, Director of the Information and Public Relations Department, Odisha. Coordinated efforts by departmental officials ensured the smooth execution and success of the initiative.
The visit is expected to boost Odisha’s global visibility, with influencers committed to showcasing the state’s unique cultural identity to international audiences.