Your smartphone becomes a brick, and a shiny new one arrives at your doorstep in under 10 minutes—faster than a pizza delivery. That’s the bold promise from Reliance and Tata, two corporate titans diving headfirst into quick commerce for electronics, transforming gadget shopping from a waiting game of days into an instant thrill.Reliance JioMart Goes All-In
Reliance Retail, through JioMart, has pledged deliveries of smartphones, laptops, headphones, and other electronics within 30 minutes in India’s top 10 cities. With a grab-and-go selection sourced from vast stores, customers enjoy an unparalleled variety far beyond the typical quick commerce player. Reliance CFO Dinesh Taluja highlighted that demand is surging for higher-value items, which are more profitable than groceries, as consumers embrace faster access to coveted electronics.
Tata’s Croma and BigBasket Collaboration
Not to be left behind, the Tata Group has combined its Croma electronics chain with BigBasket to launch 10-minute deliveries in Bengaluru, with plans to expand nationwide. Initially focusing on small essentials such as kitchen gadgets and accessories, BigBasket has also become an official Apple reseller, enabling ultra-fast delivery of popular devices like iPhones. The strategy emphasizes impulse buying for smaller, high-demand products, catering to a generation that expects instant gratification.
A Heated Battle in India’s Quick Commerce Space
While previous attempts in electronics delivery struggled, the competition is intensifying. Rivals like Zepto and Blinkit, along with grocery quick commerce players like Vijay Sales offering two-hour deliveries, are joining the race. Even Sangeetha Mobiles is preparing 30-minute delivery services in Bengaluru. Experts suggest that this high-stakes battle could overshadow grocery quick commerce, disrupting the e-commerce landscape where Amazon and Flipkart had previously dominated.
The Retail Revolution in India
Electronics delivery offers higher margins, and consumers are less price-sensitive for high-value goods, making the market ripe for quick commerce. The moves by Reliance, Tata, and other players signal that India’s retail revolution is only beginning, promising faster access to gadgets and reshaping how consumers shop in a hyper-connected world.