Myntra ethnic wear collection Archives - Odisha Connect https://odishaconnect.com/tag/myntra-ethnic-wear-collection/ We Deep Dive Into The News Sat, 20 Sep 2025 11:37:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://odishaconnect.com/wp-content/uploads/2022/11/cropped-OC_LOGO_web_NEW1-removebg-preview-32x32.png Myntra ethnic wear collection Archives - Odisha Connect https://odishaconnect.com/tag/myntra-ethnic-wear-collection/ 32 32 Myntra Launches Big Fashion Festival 2025 with Over 4 Million Styles https://odishaconnect.com/myntra-big-fashion-festival-2025-festive-fashion-deals/ Sat, 20 Sep 2025 11:37:19 +0000 https://odishaconnect.com/?p=5175

A Marquee Celebration of Festive Fashion As India steps into the festive season, Myntra, one of the country’s top fashion, beauty, and lifestyle destinations, has announced the return of its […]

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A Marquee Celebration of Festive Fashion

As India steps into the festive season, Myntra, one of the country’s top fashion, beauty, and lifestyle destinations, has announced the return of its flagship Big Fashion Festival (BFF). This marquee event, which is live now, brings together over 4 million styles from 15,000+ brands, including international, domestic, homegrown, and D2C names.

Bringing Festive Style at Scale

Speaking about BFF 2025, Bharath Kumar, Senior Director – Revenue and Growth at Myntra, said:

“The Big Fashion Festival has become an annual milestone in India’s festive calendar, uniting fashion, beauty, and lifestyle at scale. This year, shoppers will enjoy a wide selection, fast delivery, and a seamless experience that celebrates the joy of the season.”

M-Now: 30-Minute Fashion Delivery

For the first time, customers can experience festive shopping in just 30 minutes with Myntra’s M-Now service during BFF. Launched in December last year, M-Now is currently available in Bengaluru, Mumbai, Delhi NCR, and Hyderabad, with expansion planned to other cities soon.

  • Over 90,000 SKUs from 600+ brands

  • Includes global favorites like Vero Moda, MANGO, Tommy Hilfiger, Levi’s, Jack & Jones, ONLY

  • Ethnic brands such as House of Pataudi, Jompers, Sojanya, Sangria, KISAH

  • Premium beauty brands like YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe, Estée Lauder

 

New Ethnic Collections and Celebrity Lines

This edition of BFF introduces trending festive ethnic wear, including:

  • Ethnic office co-ords

  • Embroidered A-line kurta sets

  • Peplum sharara sets

  • Draped skirt and kaftan sets

Popular ethnic brands like BIBA, Aurelia, Varanga, Vishudh, IndoEra, KALINI, Libas, and Anouk are featured, alongside new celebrity collections such as:

  • Inddus X Malaika Arora

  • Chaap X Adah Sharma

  • Laxmipati X Rashmika Mandanna

Categories Driving Festive Demand

Shoppers can expect exclusive launches and deals across multiple categories, including:

  • Men’s and women’s ethnic wear

  • Women’s western wear

  • Men’s casual wear

  • Beauty and personal care

  • Watches and wearables

  • Jewellery and accessories

  • Sports footwear

  • Home and living

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