RCB Faces Ownership Shake-Up Ahead of IPL 2026
United Spirits Limited initiates strategic review of its stake in Royal Challengers Bangalore, paving the way for a possible ownership change before the 2026 IPL season.
The much-loved Indian Premier League (IPL) franchise, Royal Challengers Bangalore (RCB), could soon see a major change in ownership. United Spirits Limited (USL), India’s largest liquor manufacturer and the parent company of RCB through Royal Challengers Sports Private Limited (RCSPL), has initiated a strategic review of its investment in the team. The review is expected to be completed by March 2026, potentially paving the way for a sale.
USL Considers Exit from Non-Core Business
According to USL’s Managing Director Praveen Someshwar, while RCB is a profitable venture, it is not a core part of the company’s primary business — which revolves around alcoholic beverages. The move aligns with the long-term restructuring plans of USL and its global parent company Diageo, which aim to focus on core assets and enhance stakeholder value.
Global investment bank Houlihan Lokey has reportedly valued RCB at around USD 269 million, reflecting the franchise’s strong brand equity and massive fan following in India and abroad.
Analysts Predict Full Sale as the Most Likely Option
Market analysts suggest that USL could consider selling its entire stake in RCB to a new investor, rather than opting for a partnership or partial divestment model. Abneesh Roy, Executive Director at Nuvama Institutional Equities, noted that global consumer companies are increasingly offloading non-core assets to strengthen their balance sheets.
“While some global liquor companies retain sports franchises for brand synergy, USL’s case is unique — it lacks direct business integration with the team. Hence, a full sale seems the most practical route,” Roy added.
Regulatory Approvals Will Play a Key Role
Any potential ownership change will require approval from multiple authorities, including the Board of Control for Cricket in India (BCCI), financial regulators, and possibly FDI/FEMA authorities if the buyer is an overseas entity.
Given the rapid expansion of India’s sports economy, especially the cricket ecosystem, several global investors have shown growing interest in IPL franchises. A potential ownership transfer of RCB could not only reshape the team’s future direction but also redefine its legacy in both the IPL and the Women’s Premier League (WPL).
What This Means for Fans
For millions of loyal RCB fans, the news marks the beginning of a new chapter. The franchise — famous for its passionate following, star-studded line-ups, and slogan “Ee Sala Cup Namde” — could soon operate under a different banner. While the change in ownership might bring new strategies and leadership, fans will hope that it finally brings what has eluded the team since 2008 — an IPL title.

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