WhatsApp May Charge for Ad‑Free Experience: Beta Code Hints at Subscription Model

Meta is reportedly testing a paid subscription for WhatsApp that could let users enjoy ad-free Status updates and Channels, giving people a choice between paying for a cleaner experience or using the free, ad-supported version.

Hints Found in Beta Version

Industry insiders have discovered code in the beta version 2.26.3.9 suggesting that WhatsApp is preparing to roll out a subscription plan. While official details are still unconfirmed, sources say pricing may align with Meta’s existing ad-free options on Facebook and Instagram in select countries.

Why Ads on WhatsApp?

Ads were introduced in WhatsApp’s Status updates last year to allow businesses to reach users directly within the app. The move drew mixed reactions, with many users unhappy about the added clutter disrupting their messaging experience.

What the Subscription Could Offer

The new subscription would likely remove ads from Status and Channels, providing a more seamless, uninterrupted experience. Users who choose not to pay would continue to see the standard ad-filled version. Key details—like the exact cost, full features, or official launch date—are still under wraps.

Meta’s Monetisation Strategy

This potential subscription is part of Meta’s ongoing effort to monetise WhatsApp while giving users options. If launched, it could change how millions of people interact with the app daily, balancing revenue generation with user experience.