ITC Hikes Gold Flake Premium Cigarette Price by Rs 10, 10-Pack Now Costs Rs 135

If you are a smoker, particularly someone who prefers Gold Flake Premium cigarettes, there is a price update that could affect your pocket. Leading cigarette manufacturer ITC has increased the price of its Gold Flake Premium cigarette pack by Rs 10.

Following the latest revision, a pack containing 10 cigarettes will now cost Rs 135, up from the earlier price of Rs 125. This represents an increase of around 8 per cent.

Notably, this is the second time ITC has increased the price of Gold Flake Premium cigarettes in 2026. The latest price hike comes at a time when the company’s cigarette business is facing pressure due to higher taxation and declining profitability.

New Price Packs Expected in Stores by the Last Week of November

According to reports, the price increase applies to Gold Flake Premium Regular Size Filter Tips (RSFT) cigarettes, which generally measure between 60 mm and 70 mm in length.

The newly priced cigarette packs are expected to reach retail outlets and warehouses by the fourth week of November.

Earlier, in June 2026, ITC had increased the price of the same cigarette pack from Rs 115 to Rs 125. With the latest Rs 10 hike, the price has now increased by approximately 17.4 per cent compared to its earlier level of Rs 115.

However, the company has not issued a detailed official statement explaining the latest price revision.

ITC’s Cigarette Business Profit Falls 27 Per Cent

The latest price hike comes amid growing pressure on ITC’s cigarette business following an increase in taxation.

During the September quarter, ITC’s cigarette business reported a 27.2 per cent year-on-year decline in profit, which fell to Rs 3,813 crore from Rs 5,241 crore recorded in the corresponding quarter of the previous year.

According to the company, higher taxation has widened the price gap between legally sold cigarettes and cheaper, illegally traded cigarettes that evade taxes.

This growing price difference could encourage some consumers to shift towards cheaper illegal products. As a result, the company is adopting a cautious approach while revising cigarette prices to avoid losing customers.

Why Gold Flake Premium Is Important for ITC

Gold Flake Premium is considered one of the important segments of ITC’s cigarette business. Reports suggest that this segment contributes approximately 46-50 per cent of the company’s total cigarette revenue.

The cigarette business remains a major source of profit for ITC, with its profit margin reportedly standing at around 70 per cent.

In this situation, the company is facing the challenge of balancing higher taxation, profitability and consumer demand.

The latest price revision is seen as an attempt to manage the financial pressure on its cigarette business. However, the increase will also raise the financial burden on consumers who regularly purchase Gold Flake Premium cigarettes.